Fever 104
Fever 104
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Concept

Airtel Tera Mera Friendship Band


On air shows & RJ’s invited people to join the unending friendship band. Airtel’s Tera Mera Band application was also promoted extensively and urged listeners to go to Airtel’s facebook page and download the Airtel Tera Mera Band application, add their friends and win a trip to Spain. The activity created a huge buzz amongst the listeners. The activity was spread across 4 cities through Fever RJ’s spearheading the friendship band.

Objective

Create world’s largest friendship band on Friendships day.

Results

Airtel managed to get over millions friends added on the friendship band.


Fever 104
Fever 104